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Month: April 2026
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Excitement builds as SBTC churches prepare for outreach trainings
The FIFA World Cup is coming to Texas this summer, with the event expected to attract more than 1 million soccer fans from around the world. Southern Baptists of Texas Convention churches are preparing to greet these fans with Lone Star State hospitality—and the gospel.
To facilitate this effort, the SBTC has scheduled a pair of trainings—on April 18 at Lamar Baptist Church in Arlington and April 25 at Champion Forest Baptist Church in Houston—to help churches develop and execute an outreach plan. Tony Mathews, the SBTC’s senior strategist for Missional Ministries, recently spoke to the Texan about the exciting opportunities that exist to share Jesus with soccer fans from around the world.
Why is there so much excitement around this opportunity involving the FIFA World Cup coming to Texas?
Tony Mathews: There is so much excitement because the World Cup is bringing the nations to our backyard. For a limited time, people from every corner of the globe will be in Texas, and churches have a rare opportunity to share the hope of the gospel face-to-face with those who might never walk into our buildings on a normal Sunday.
Although the World Cup is several months away, why is there an urgent need for churches to begin preparing now?
TM: Churches need to prepare now because the World Cup will bring a massive, time-limited wave of people and ministry opportunities that require trained volunteers and clear plans in place before kickoff. I am deeply grateful for our team and for everyone who has invested time, prayer, and creativity into planning and preparing to equip others for this moment. Their work behind the scenes is laying the groundwork for effective ministry when the world comes to Texas.
In addition to the trainings, what other tools are being developed for this effort and how can they be used?
TM: In addition to in-person trainings, we’ve created a simple, practical tool that any believer can use on the streets, at fan zones, or during conversations with guests. The key resource is a gospel tract called GOAL. This familiar soccer term is used as an acronym for a gospel presentation. It provides a clear, easy-to-follow explanation of the gospel with Scripture references. Volunteers can hand it out while talking with fans, walk through it one-on-one in a brief conversation, or leave it with someone as a follow-up reminder of the hope found in Christ.
What kind of impact can a unified outreach like this have?
TM: This unified outreach effort allows SBTC churches to reach people with a clearer and more consistent gospel witness together than they could alone. It strengthens congregations as they prioritize evangelism, grows members’ confidence in sharing their faith, and can spark new ministry momentum that lasts well beyond the World Cup.
Want your church to impact the nations with the gospel during the World Cup? Check out sbtexas.com/soccer.
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