About

The Southern Baptist Texan is the official magazine of the Southern Baptists of Texas Convention.

The Texan is a 48-page, full-color magazine published eight times a year and provided free through the generous Cooperative Program giving of SBTC churches. We exist to tell the stories of what God is doing through the ministries of our SBTC churches.

Engage. Encourage. Equip.

Texan Staff

Mitch Tidwell

Senior strategist, digital ministries & communications

Jayson Larson

Editor

Lightner Creative

Designer

Faith Syphrett

Marketing & Publishing Operations Coordinator

SBTC Staff

Nathan Lorick

Executive Director

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OUr History

1999

2002

2013

2022

Beginning September 1999, a new publication, the Southern Baptist TEXAN, became the convention’s official newspaper. The TEXAN was a four-color monthly magazine prepared by the staff and designed, printed, and mailed by MG Press in Lubbock.

The Southern Baptist TEXAN began the transition to a new tabloid newspaper format in February 2002. Editor Gary Ledbetter noted that the new format improved the timeliness of the publication while allowing more space for news at a similar cost. The convention also launched a redesigned website at sbtexas.com that same month. The new design allowed easier access to information and promotion related to convention ministries.

Later that year, the Southern Baptist TEXAN announced that the 2013 publication schedule would include 12 print editions mailed by the postal service and 22 digital magazines that allowed for publication of more current news. The digital magazines were emailed to church leaders and subscribers, a number about 20 percent the size of the print mailing list. Increased production costs, particularly the cost of mailing, were cited as the reasons for the change. Mailing costs had increased by more than 40 percent in the previous five years.

The Texan transitions to a 32-page, full-color magazine with a renewed focus on telling the stories of what God is doing in SBTC churches across Texas and serving as a resource for pastors and church leaders. This comes on the heels of several notable changes the previous year, including the unveiling of a new digital version of the Texan.